Facebook for Business – 3 Leads In 15 Minutes
Put Social Media to work for you NOW. Ramona S., a Chicago REALTOR, noticed a significant buzz around the homebuyer tax credit. She decided to post a short comment on her Facebook wall about the tax credit inviting any questions be sent her way. She was shocked when, in less than 15 minutes she received 10 requests for more information and 3 leads. One was from someone she didn’t even know who was out-of-area and which resulted in a referral
“I can’t remember the last time I got 3 leads in one day - let alone 15 minutes!” Ramona said.
The number one rule in marketing today is to provide information that the consumer is seeking:
There is so much information and things are moving so quickly that homeowners are confused and need help navigating the rules. Who are they most likely to turn to for help? Someone who positions themself as knowledgable and with whom they have developed a relationship - regardless of how remote.
Social media is about social proof:
What you know is important - but how many people you know is even more important. The old adage “It’s not what you know - it’s WHO you know” no longer applies. Using tools like twitter and Facebook, you can exponentially grow the number of people that know about you and about what you do.
Internet 2.0 - i.e. social media - will NOT tolerate “selling”:
Social media is like a cocktail party. Your friends don’t want to be hustled, sold, pressured or pitched. They DO want to talk about what interests them and what’s important to them. Everyone wants to be well informed and on top of what’s going on.
The point of Ramona’s Facebook post was not to give tax advice. It was simply to let her Facebook friends know that she is paying attention to what is happening in the real estate market. She wanted to start a real estate conversation with people she was not otherwise engaged with professionally. It served to demonstrate her knowledge of the market place and her commitment to keeping her clients informed. It also served to remind her Facebook friends about what she does for a living.
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