M. Nack’s Blog

Despite his unimpressive stature, strength and speed, hockey hall of fame great Wayne Gretzky was unrivaled in his execution of the game. He was most famously known for consistently being able to anticipate where the puck was going.  As a result, he was able to execute the right move at the right time. 

Similarly, today’s top achievers do five things to “skate” to where the market is going. 

1)      Top Achievers adjust who their “ideal prospect” is:

Much of the traditional real estate market segment  - the move up or move down buyer - is not active in today’s market. The profile of today’s active consumer is

1. Pre-foreclosure homeowners
2. The banks
3. Investors
4. First-time homebuyers

In order to “skate” to where the deals are, Top Achievers learn the skills necessary to work with today’s active consumer - whether it’s learning how to do short sales, BPO’s, or analyzing NOI on investment property. 

2)      Top Achievers have a Unique Selling Proposition for Each Market Segment: 

Rather than limiting themselves to a generic “one size fits all” slogan, Top Achievers adjust and adopt their message specifically to each of the market segments they are marketing to. (See “Pull Clients To You Like Magic” for specific information on how to create a USP.) 

3)      Top Achievers are in front of market trends and use absorption rate pricing:  

Top Achievers intelligently analyze the market and counsel their clients to execute appropriately based on where the market is going. Top Achievers are professional consultants whose key responsibility is to give their clients the accurate data necessary to make the best decision in light of their personal situation.

4)      Top Achievers use Social Media to communicate instantly and for *FREE*:  

By familiarizing themselves with free Social Media tools, Top Achievers share information while it’s still news. Using direct mail is costly and time consuming. A phone campaign can be more immediate but is extremely time intensive. One post on Facebook or Twitter spreads the news while it’s still “hot”. (See “5 Things You Will Love About Social Media”) 

5)      Top Achievers Manage Their Attitude: 

By honing skills or learning new ones, listening to CD’s, reading self-improvement books, Top Achievers never stop learning and growing. They inoculate themselves against the sea of negativity swirling around them. 

Take a tip from Wayne Gretzky. To stay on top of YOUR game,

• Learn to analyze the market and where it’s going.
• Define your most likely prospect.
• Craft a unique message to attract that prospect.
• Use social media to communicate with them instantly and for free.
• Finally, do not succumb to the fear and panic all around. Immunize yourself against a ‘sea of misfortunes’ and skate to the top of your field! 

Download a *FREE* teleseminar on  “The Unwritten Rules of Social Media Marketing To Restore Six-Figure Incomes”. Go to http://NewMarketLeaders.com now.