Draw Clients To You Like Magic
Have you noticed? There is a huge buzz around social media these days. At a time when most REALTORS are struggling, social media is your fastest way to find a ready, willing and able customer - for FREE! Social media has “grown up” to become a very serious marketing tool for business.
However, there is a little known secret that you MUST know if you want to use social media most effectively - and it has absolutely nothing to do with technology! The secret? A compelling Unique Selling Proposition [USP]. So, before you get all “teched up” on Facebook, Twitter, My Space, etc., take a few moments and apply the very first fundamental to attracting clients to you - a great USP.
1) A Great USP Attracts Your Ideal Prospect To You:
In these tough economic times, prospects are few and far between. Provide them with the magic elixir they are looking for and they will be drawn to you like bees to honey. How? By speaking to them in their language - talking to them about what THEY want - and then linking that to your product or service.
2) A Great USP Talks Directly To Your Ideal Prospect About THEM:
It’s an old cliché: the only radio station a prospect listens to is WIIFM - “What’s In It For Me”. A great USP talks to the prospect in THEIR language about THEIR concerns. This lets the prospect know that you “get” them; that you “speak their language” and that they can trust you.
3) A Great USP Solves A Problem They May Not Even Know They Have:
Many times, when a new technology or cutting edge product or service is introduced to the marketplace, it solves a problem the client didn’t even know they had! Just imagine when the telephone was introduced. Be innovative and solve a problem. And then give an ironclad guarantee letting them know you are willing to accept the risk. This builds trust while providing certainty.
“When It Absolutely, Positively Has To Be There Overnight” is FedEx’s business winning USP. It allowed them to dominate their market even though they charged way more than their main competitor - The United States Postal Service.
“WIIFM”
How does FedEx enter the conversation that the prospect is already having? The customer asks, “How do I get this package where I need it to be tomorrow?” FedEx replies: “When it…has to be there overnight.”
Draw Clients To You By Offering A Guarantee:
FedEx’s USP contains a powerful guarantee within it. Their service is over-night delivery. They hammer home their guarantee with “absolutely positively has to be there”. By delivering on their guarantee, FedEx has built a strong reputation and an ever-expanding client list.
When it comes to overnight delivery, FedEx is hardly the only service provider, but they most certainly dominate that position in the prospect’s mind. They have so successfully linked their service solution to their company name that “FedEx” equals overnight delivery. When you use an overnight service, you “FedEx” it - even if you use a different service provider! FedEx has successfully become a verb.
Create a compelling USP that talks directly to your ideal prospect and, like FedEx, you will find clients drawn to you like magic!
To craft the perfect USP for your business and put other social media strategies to work for you, download a *FREE* teleseminar now at http://NewMarketLeaders.com.
